Website ROI calculator
How many leads and customers the site needs to bring in to pay for itself, and in how long. Enter your business numbers and the calculation runs right here in the browser.
Fill in the five fields to see the calculation. These are your numbers; the calculator assumes none for you.
Five numbers, one answer.
- 1How many visitorsHow many people visit the site each month, or how many you expect to visit.
- 2How many inquiries and how many closingsOut of visitors, how many leave details; and out of inquiries, how many become customers.
- 3How much is a customer worth and what did the website cost?And the calculator tells you how many months it takes to recoup the investment.
Questions about this tool
How do I know how many visitors the site gets?
The site's measurement tools, e.g., Google Analytics or Search Console. If you don't have a site yet, you can start with a conservative number and see what happens when you change it.
What percentage of leads should I include?
It's yours. The calculator doesn't assume numbers for you: the inquiry rate depends on industry, price, and site quality. If you don't have a figure, try a few values and see how sensitive the result is.
Does the calculator guarantee income?
No. It's a simple calculation of the numbers you enter. It helps understand what needs to happen for a site to pay for itself, not predict what will happen.
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Want to test this calculation on a real site?
Tell us about your business, and we'll get back to you with a clear proposal: price, timeline, and what's included.